Unlike WooCommerce Product Vendors Extension, WooCommerce Product Brands Plugin does not create a vendor marketplace.
Like Product Vendors, WooCommerce Product Brands Plugin does offer important branding opportunities for your store.
Let’s say you have created a marketplace for selling artisan goods.
You have used the WooCommerce Product Vendors Extension to set up each artist as a ‘vendor.’ Now, you want to brand the art in your store for site visitors.
Branding with WooCommerce Product Vendors Extension
Vendor Page
The Vendors extension will automatically create a frontend ‘Vendor page’ on your site for each vendor based on the ‘vendor slug’ you define.
Vendor ‘Tab’
The extension also adds a new ‘vendor’ tab to the product details page. HOWEVER, this tab is hidden by default and not associated with any image.
Vendor Widget
The ‘WooCommerce Product Vendors’ widget will display vendor name, description and products page URL for the product being viewed.
These vendor branding options don’t by default support images. If you were hoping to display a photo of the artist by their products, for example, you are out of luck with this extension unless you can customize. WooCommerce Product Branding can work with WooCommerce Vendors to extend your branding options.
Branding with WooCommerce Product Branding
Brand Images
By setting up a ‘brand’ for each product vendor, you can define ‘name’, ‘description’, and an brand image. Say, for example, the artist’s headshot.
Brands can be assigned to any product just as you assign categories or tags– by checking a box.
Widgets: Brand Navigation & Brand Thumbnail
This plugin has two nifty plugins unavailable in WooCommerce Product Vendors. Brand Navigation widget provides customers a layered navigation based brand. Brand thumbnails displays all brands with thumbnails.
Shortcodes
WooCommerce Product Brands Plugin also comes with a variety of shortcodes for easy integration of brand information into the ‘frontend’ of your website.
Combine these two plugins for expanded vendor branding options!