Sometimes, a free trial (try before you buy) is just the incentive needed to turn an on-the-fence lead into a paying customer.
Enabling a free trial is easy with WooCommerce Subscriptions. Once you’ve chosen a product type of ‘simple subscription’ on a product page, go to General> “Free Trial” to define how long you’d like the free trial on that WooCommerce subscription to be.
If you couple the free trial incentive with a ‘cancel anytime’ policy (by default, a customer can cancel a subscription from their My Account page), you’ve created a very enticing, no-lose offer.