WordPress Startup? Why to Bootstrap Your Next Great Idea w/ WordPress

Why consider a WordPress Startup?

Call it bootstrapping or building a lean startup, but the message is clear: Launching your business startup economically has many, many advantages:

• No need to give away ownership and control for a one-time cash infusion
• Great way to ‘prove’ the business model before going into debt to fund growth
• Grow your startup organically, and when profit rolls in– the profit is yours

WordPress Startup: Natural Match

Startups need cheap tools that let them build sexy, enterprise websites and applications. Since many startup teams lack in-house programming expertise and the resources to hire a programmer full time, the ideal startup toolbox should be nonprogrammer-friendly. At the most, your lean startup wants to hire a developer to program the pieces of the website or web application that you can’t build yourself.

Enter WordPress.

WordPress is the most popular blogging system in use on the internet, powering more than 60 million websites.

It’s success is due largely to its ease of use for the nonprogrammer. Out-of-the-box functionality such as ‘forums’ or ‘ecommerce’ or ‘advertising’ are just a plugin install away. WordPress has an extremely talented, passionate community behind it. That means plugins are well-documented and finding out what plugin you need to implement that feature you want is usually just a tutorial away.

Perfect for the self-starter.

WordPress Startup: Enterprise Ecommerce?

There was a time when WordPress wasn’t considered a robust ecommerce solution. Themes that catered primarily to blogging did not help this reputation.

But this isn’t your mama’s WordPress. With the introduction of WooCommerce (WordPress’ enterprise ecommerce plugin released in 2011), WordPress entered the ecommerce big leagues.

As of Aug 2014, 17.77% of ecommerce sites online were WooCommerce-powered.

With the launch of the commercial plugin and theme marketplace (and talented development teams like WooThemes and AppThemes), it has become ridiculously easy to launch an impressive ecommerce site in record time. We are talking a weekend, depending on your project. With stunning themes for every startup niche, your wordpress startup site can look like a contender in minutes.

WordPress Startup: How Cheap?

The WooCommerce plugin for WordPress is free.

Of course, most startups who want to build an enterprise-quality website will want functionality like subscription management and the ability to accept many forms of payments– just to name a few. At $49-$200 a plugin, purchasing enterprise plugins directly from the developer can quickly drain your startup budget.

That’s where WPspring.com comes in. [Shameless plug ahead].

WPspring offers these must-have WooCommerce plugins at heavily discounted prices. Plugins such as:

WordPress Startups on a bootstrap budget will not bat an eye at paying 50-90% less for a plugin they need in exchange for using free online tutorials and documentation for support. After all, if you need hand-holding on customizations for a specific plugin, a supported version of the plugin can easily be purchased from the developer.

For $15, your startup can access OVER 90 must-have premium WordPress Plugins (every plugin on our site) by joining the WPspring Member Club.

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