With Gravity Forms, capturing leads from your website has never been easier.
To be effective, a lead form has to be…
- Short, easy to read
- Contextual (showing the user only information relevant to their interest/needs)
- Easily emailed to the best person on staff to follow up with the lead
Gravity Forms does the trick.
By enabling ‘conditional logic’ on a form field, you display just the information/choices of interest to your lead. This keeps the form short and relevant. For instance, in the example below, the list of “Products” do not appear until/unless the user selects ‘Business’ in the ‘Who are you?’ field.
Then, the form looks like this:
Use Gravity Forms notifications tools to direct the submitted lead form to different email addresses depending on the lead’s form selections.